Toyota AR Treasure Hunt & Interactive Quiz
A marker-based Augmented Reality Web Application marketing campaign developed at SECTOR4 INTERACTIVE inpartnership with agency Ortmor for Toyota ALJ (Abdul Latif Jameel) — engaging vehicle launch eventattendees in an interactive challenge to discover 8 virtual donuts on a timer and compete for the leaderboard.
Project Case Study & Overview
Sector4 Interactive (S4) collaborated with Toyota ALJ (Abdul Latif Jameel)and creative agency Ortmor to develop an innovative Augmented Reality (AR) Web Applicationas part of a dynamic marketing campaign for Toyota's new vehicle release.
The goal was to create a fun, highly immersive experience that entertained event attendees while amplifying brandengagement. By integrating gamification mechanics with friction-free WebAR, participants were challenged toexplore the venue, scan markers, uncover 8 unique virtual 3D donuts in the shortest possible time, and competefor coveted top spots on the live leaderboard to win exclusive rewards.
My Technical Role & Implementation
As the WebAR & Interactive Developer on this project, I architected and implemented the core ARtracking, interactive visual presentation, and scoring logic:
Marker-Based AR Tracking
Engineered robust computer-vision marker tracking running directly inside mobile web browsers.Optimized marker patterns and lighting resilience to guarantee instantaneous recognition as users walked through the venue.
Lightweight 3D Donut Animations
Built and optimized high-fidelity 3D donut assets with real-time rotational animations, glint effects, andconfetti particle bursts, ensuring rock-solid 60 FPS performance on both iOS and Android devices.
Live Stopwatch & Leaderboard
Designed high-precision client-side game timing synchronized with an event backend to register completiontimes, display real-time rankings, and stimulate repeat participation and competitive buzz.
Frictionless WebAR Delivery
Eliminated the barrier of native app installation by delivering the entire experience through standard mobilebrowsers (Safari & Chrome) via WebGL and WebRTC camera streaming with seamless permissions handling.
Interactive Experience Flow
The attendee journey was crafted for zero friction and maximum excitement from scan to reward:
Instant QR Launch
Attendees scan a QR code at the entrance or on event signage to instantly open the WebAR experience in their smartphone's browser — no app download required.
Hunt for Markers in Venue
Participants explore the vehicle showroom to locate 8 physical graphic markers placed strategically around the new Toyota display models.
Reveal & Collect 3D Donuts
Aiming the camera at each marker triggers 3D animated donuts hovering in augmented space with celebratory audio-visual feedback and counter increments.
Race the Clock & Win
Upon collecting all 8 donuts, the elapsed time is recorded to the live leaderboard, qualifying top players for exclusive Toyota brand prizes and giveaways.